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Exceptions to cross-government moratoria on spend in BISBIS exceptions to spending controls: advertising and marketing - July to September 2014014

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Department Organisation Name Project name Basis for expenditure approval Total Value Approved (£M) Date of approval
BIS Not set BIS UKEF Exporting is GREAT 14/15 UKEF's activity supports exports made overseas by providing trade credit insurance to exporters and guarantees to banks on behalf of exporters. This activity is intended to raise awareness of UKEF brand and take up of the products on offer for exporters. £0.60 17/07/2014
BIS Skills Funding Agency BIS SFA Growing Opportunities Traineeships 14/15 This campaign aims to drive the supply of traineeship places by recruiting more employers to offer positions and to encourage those already engaged with the programme to act as advocates and increase the number of opportunities they offer encouraging committed employers to offer more positions. £1.18 17/07/2014
BIS Skills Funding Agency BIS SFA National Careers Service Targeted Adult Careers 14-15 Campaign promoting the portfolio of products for adults on the NCS website. This campaign will increase focus on driving web users direct to the individual products that the National Careers Service offers eg CV builder and encouraging users to open a Lifelong Learning Account to enhance their experience on the website and allow us to track their progress and deliver more content. £1.81 17/07/2014
BIS Not set BIS Growth Vouchers Campaign 14/15 BIS have submitted an urgent request to approve an advertising and marketing spend of £945,000 for a campaign to increase the number of small businesses redeeming Growth Vouchers, as the scheme is in danger of missing the target number of applicants required to distribute the ?10,000,000 funding available by March 2015. £0.71 07/08/2014