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Exceptions to Cross-Government moratoria on spend in DefraDefra spending moratoria 2015-16 Q1 Ads and Marketing

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Tool Ref Department Organisation Name Project name Basis for expenditure approval Total Value Approved Date of approval
Not set Department for Environment, Food & Rural Affairs Rural Payment Agency (RPA) Common Agriculture Communications: 'How to apply for Basic Payment Scheme (BPS) in 2015' RPA have recently made a number of important changes to the application process and the deadline for BPS application. This communication specifically explains how farmers need to apply and provides essential information on application deadlines. Costs include direct mail to approximately 90,000 farmers, land managers and their agents in England providing vital scheme and application information. £99,270 April
Not set Department for Environment, Food & Rural Affairs Forestry Commission (FC) Trees and Plant Health Communications Plan 2015-16 FC's main business objective is to ensure pests and diseases no longer pose a significant threat to sustainable forest management in Britain. This is an integrated campaign strategy to be rolled out nationally as well as targeting specific tree disease issues at a local level. Communications toolkits will be developed to ensure woodland and plant officers have all the information they need to advise their networks; co-working to ensure clear messaging through all grant-related communications and collaborative work to ensure FC sites are using the best websites, signage, social media and e-bulletins to engage with visitors. £60,000 July
Not set Department for Environment, Food & Rural Affairs Environment Agency Media cuttings Service The Newspaper Licensing Authority (NLA) grants permission for licenced users to view newspaper cuttings without infringing copyright laws. The Environment Agency has key communications and senior management staff who need the ability to view newspaper cuttings in order to effectively track media stories and manage reputation. It is vital that this service is maintained and licence renewed. The NLA is the only organisation which offers this service and it is legally required expenditure. £54,250 July
Not set Department for Environment, Food & Rural Affairs Department for Environment, Food & Rural Affairs Rural Development Programme for England (RDPE) Network activities 2015-16 The overall aim of the RDPE Network is to support the RDPE through the successful exchange of experience, ideas, knowledge and practice on management and implementation across a comprehensive range of stakeholders at local, national and European levels. Effective communications and engagement of potential beneficiaries and other stakeholder is vital to the successful implementation of the Rural Development programme. Activities include: national event, 3 leader exchange meetings, RDPE - e newsletter, workshops, infographic and banners and development of online tools. Funding will comprise of £24,125 in UK RDPE Exchequer funding, £24,125 in EU funds , with zero contribution from core Defra funding. £48,250 July