The Consumer Insights Tracker is an online monthly tracking survey commissioned by the Food Standards Agency (FSA) and administered by YouGov. It monitors the behaviour and attitudes of adult consumers aged 16+ in England, Wales and Northern Ireland in relation to food. The survey includes core topics of food availability, food affordability, consumer concerns in relation to food, confidence in the food supply chain and in the FSA as a regulator. A report covering these core topics is published on science.food.gov.uk every three months.
Questions are also included on other topics on an ad hoc basis, and the data for these questions can be found in the data tables below. For more information about these questions, please refer to the 'Background and methodological information' section of each quarterly report.
Between April 2020 and June 2023, the Consumer Insights Tracker was administered by Ipsos UK. Due to the methodological differences between these two suppliers, data collected from Ipsos and YouGov should not be directly compared.
