This study aimed to understand consumers’ experiences with purchasing items and services, the type and impact of problems they faced in doing so, and how they managed to resolve these problems.
Detailed analysis tables
The first set of tables contains data on respondents: these can be used to explore what socio-economic demographics (for example age, gender, ethnicity) are associated with given detriment outcomes and patterns.
The second set of tables cover the detriment instances experienced and show in more detail how they vary by type of product, channel of purchase, type of problem, and more.
