What can we learn about social integration in London from Twitter?

Published by:
Greater London Authority
Last updated:
09 December 2025
Topic:
Not added
Licence:
None

Summary

At the beginning of 2019 the Greater London Authority (GLA) commissioned Ipsos MORI to develop a deeper understanding of social integration using publicly accessible Twitter data.  The research sought to measure the sentiment expressed in Tweets sent within and about London across a range of social integration sub-topics. It also sought to assess how the topics and sentiment contained in Tweets differed by demographic and by London Borough. The research also aimed to identify a methodology that could be repeated at different points in the future to collect comparable data, so that changes in sentiment or topic frequency could be tracked over time. Twitter was found to be a rich source of information relating to social integration in London. It provided anecdotal insight into the impact of social integration; both positive and negative. However, findings from Twitter - while of value in their own right - cannot be generalised to the wider population.

More from this publisher

All datasets from Greater London Authority

Search

Data links

Link to the data Format File added Data preview
What can we learn about social integration in London from Twitter (Nov 2019).pdf N/A 09 December 2025 Not available

Additional information

View additional metadata
Harvest GUID
2rq7d
Source Metadata
XML
HTML

Contact

Enquiries

Contact Greater London Authority regarding this dataset

Freedom of Information (FOI) requests

Contact Greater London Authority regarding this dataset Freedom of information requests for this dataset