Adults' media use and attitudes

• Published by: Ofcom
• Last updated: 18 February 2019
• Topic: Society
• Licence: Open Government Licence

Summary

The Adults' Media Use and Attitudes report is published as part of Ofcom's media literacy duties. It provides data on adults' media use and attitudes across TV, radio, games, mobile and the internet, with a particular focus on online use and attitudes. The research underpinning this report was first conducted in 2005. The 2016 report focuses on the current wave of research which was conducted in autumn 2015, and any key changes since 2014. Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.

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Data links

Link to the data	Format	File added	Data preview
2018 adults' media use and attitudes online survey data tables (CSV, 166.9 KB)	CSV	18 February 2019	Preview
2018 adults' media use and attitudes face-to-face subset data tables	CSV	18 February 2019	Preview
2018 adults' media use and attitudes face-to-face subset data tables	CSV	18 February 2019	Preview
2018 adults' media use and attitudes face-to-face survey data tables	CSV	18 February 2019	Preview
Adults media literacy 2011 SPSS zip file	CSV	19 July 2016	Preview
Adults media literacy 2012 SPSS zip file	CSV	19 July 2016	Preview
Adults media literacy 2014 SPSS zip file	ZIP	19 July 2016	Not available
Adult media literacy 2015 SPSS zip file	CSV	19 July 2016	Preview
Media Literacy Tracker 2015 Adult subset data tables	CSV	21 April 2016	Preview
Media Literacy Tracker 2015 Adult data tables	CSV	21 April 2016	Preview
Media Literacy Tracker 2014 - Adult tables	CSV	02 March 2016	Preview
Adults media literacy tracker 2014 SPSS	ZIP	02 March 2016	Not available
Adults' media literacy audit – 2011 data	CSV	04 February 2016	Preview
Data file	CSV	04 February 2016	Preview
Subset data file	CSV	04 February 2016	Preview
Data file	CSV	04 February 2016	Preview
Data file	CSV	04 February 2016	Preview
Subset data file	CSV	04 February 2016	Preview
Ofcom Media Literacy Tracker 2013 - Adults data tables	CSV	04 February 2016	Preview
Ofcom Adult Internet User Survey 2013 - data tables	CSV	04 February 2016	Preview
Adults' Media Literacy	HTML	04 February 2016	Not available

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Julia Fraser

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