Advertising & marketing exceptions Oct to Dec 2012

Exceptions to cross-government moratoria on spend in BIS

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Department	Organisation Name	Project name	Basis for expenditure approval	Total Value requested (£M)	Total Value Approved (£M)	Approval month	Date of update
BIS	Skills Funding Agency	National Careers Service	Where there is robust evidence that marketing and advertising delivers measurable outcomes that meet government objectives	1441000	1,440,000.00	Dec-12	N/A
BIS	National apprenticeship service	Boosting 16-18 Apprenticeships	Where there is robust evidence that marketing and advertising delivers measurable outcomes that meet government objectives and 2. Where marketing and advertising is critical to the effective running of The Government	1600000	1,280,000.00	Dec-12	N/A
BIS	Student Finance England	AY13/14 HE & FE Marketing Programme	Where there is robust evidence that marketing and advertising delivers measurable outcomes that meet government objectives and where government has a legal duty to provide people with information such as changes to legislation or public services	422250	386,250.00	Oct-12	N/A
BIS	Core BIS	24+ Advance Learning Loans	Where there is robust evidence that marketing and advertising delivers measurable outcomes that meet government objectives and where marketing and advertising is critical to the effective running of The Government	1000000	500,000.00	Nov-12	N/A

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