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BIS exceptions to spending controls: advertising and marketing April - June 2015

Exceptions to cross-government moratoria on spend in BIS

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ADVERTISING & MARKETING
Tool Ref Department Organisation Name Project name Basis for expenditure approval Total Value Approved (£) Date of approval
HMG2126 BIS BIS, Business Growth Service: promoting small business growth 2015/16 In early 2014 the Prime Minister set up a Ministerial Star Chamber to determine how to further improve Government's national support offer to business. It concluded that the Government's offer to businesses with growth potential should be brought together into the Business Growth Service (BGS). The previous campaign did this by incorporating GrowthAccelerator and the Manufacturing Advisory Service 475,000 20/04/2015
HMG2207 BIS BIS, Consumer Campaign for Creative Content UK 15/16 Creative Content UK aims to reduce copyright infringement online by at least 5% over three years and 2% in year one, primarily through an email alert programme for internet services subscribers. Industry is investing £13 million. The consumer education campaign aims to raise awareness of the issues. 2,565,000 23/06/2015