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Cabinet Office spending approvalsCO Spend Approvals: Advertising and Marketing January to March 2015

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Department Organisation Name Project name Basis for expenditure approval Total Value Approved (£M) Date of approval
CO Cabinet Office Scotland Communications A public information campaign providing information about the current devolution settlement and how it is changing, both through the 2012 Act and the Smith Commission proposals. 2.50 16/01/2015
CO Not set Maximising voter registration The UK Government has moved the registration process from the 'Head of the Household' to Individual Electoral Registration (IER). Communications have been carried out to explain the changes to the general public but this has not been as successful for historically under-registered groups (BME groups, 18-24 year-olds and overseas voters). As part of an overall strategy to address that issue this spend approval relates to the overseas voter part of the campaign 0.50 11/02/2015
CO Cabinet Office National Citizen Service This campaign's overarching objective is for marketing and communications in 2015/16 to increase awareness and take-up of NCS amongst 15-17 year olds, via national and regional campaigns. 4.99 09/03/2015
CO Cabinet Office GREAT campaign The GREAT Britain (GREAT) campaign, launched in 2012, is the Government's flagship marketing and branding vehicle for the UK internationally and, increasingly, domestically. GREAT is designed to maximise both immediate and longer-term economic returns for the UK by building a positive profile, reputation and soft power influence to try and secure a commercial advantage within the intensely-competitve international markets of trade, investment, tourism and education. 46.50 25/03/2015