MOD's exceptions (advertising and marketing) to spending controls January to March 2014

MOD exceptions to spending controls for January to December 2014

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Tool Ref	Department	Project name	Basis for expenditure approval	Total Value Approved (£M)	Date of approval
HMG954	MOD	MOD RAF Reserves 13/14 in year request campaign continuation	Request for further expenditure to continue existing communication activity to continue to recruit RAF Reserves, of which there are a shortfall.	£411,000	30/01/2014
HMG970	MOD	MOD UCAS Partnership trial project	Trial of an MOD partnership with UCAS to provide information on career opportunities to school and University leavers via four highly targeted campaigns for key audiences.	£300,000	30/01/2014
HMG977	MOD	MOD Royal Navy Recruitment - RM other ranks	A request for expenditure to produce creative for the next above the line campaign. This is required to increase application rates to the Royal Navy Royal Marines to ensure recruitment targets are met for 2014/15.	£450,000	30/01/2014
HMG1060	MOD	MOD Royal Navy Recruitment - RN Officers, RN Ratings, RN Reserves, RM Officers, RM Other Ranks, RM Reserves, RFA 2014/15	Marketing recruitment campaign for the Royal Navy for 2014/15.	£11,500,000	21/02/2014

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