The FCA analyses the data, from 1 October 2022 to 31 December 2022, resulting from action it has taken against authorised firms breaching financial promotion rules and referrals, and investigations into unregulated activity.
The data the FCA gathers means it can monitor developments in the market, get insights into sectors it has concerns about and act to prevent consumers from harm.
The latest data shows the FCA reviewed 870 financial adverts relating to authorised firms, and its engagement resulted in 3,973 promotions being amended or withdrawn. Retail lending (with 53%), retail investments and general insurance & protection are the sectors with the highest amend/withdraw outcomes, amounting to just over 80% of the FCA's interventions with authorised firms.
